Business change for ambitious women
Build a stronger business.
On your terms.
Make deliberate decisions about what to change, what to protect and where to invest. Build a more profitable business, with room for everything else that matters.
Why Primavia exists
More economic power.
More room to choose.
More women should have the power to earn, own, invest and decide what a successful life looks like.
I help women build that power through businesses that are profitable, sustainable and capable of growing without consuming everything else that matters.
Economic power creates choices. Women deserve more of them.
Make your resources count
You don’t have to change everything to change what matters.
There will always be another opportunity, idea or expectation. Your time and capacity are finite.
Primavia helps you step back from the noise, understand your options and make deliberate choices about where your resources go.
Create agency for change
Clarity. Capability. Continuity.
01
Clarity
Understand what you want, what is actually happening and where your limited resources can make the greatest difference.
02
Capability
Build the skills, systems, resources and confidence needed to turn a good decision into practical action.
03
Continuity
Protect what already works while making changes that can last, without sacrificing everything else that matters.
Better information. More choices. A greater ability to act on them.
Meet Esther
Rigorous thinking.
Practical change.
A personal approach.
More than 10 years in business change, project delivery and strategic decision-making.
I help people make better decisions about change. My experience spans complex, high-value work across major UK government organisations, from business cases and investment decisions to benefits, evaluation and organisational transformation.
I’m a Chartered Project Professional (ChPP). I believe that the thinking behind those decisions should be accessible to women building their own businesses, too.
That’s why I built Primavia.
Work with Primavia
You’ve built something that works. Decide what comes next.
I work with women who own or lead businesses and are weighing up an investment, improving profitability, managing limited capacity or considering a significant change.
Find your direction with Compass.
A bespoke business diagnostic and decision-support service to help you understand what’s happening, compare your options and choose where to put your time, money and attention.
Need something different? Get in touch →A useful place to start
Understand your current position to find your direction.
Bring your profit and working hours into the same conversation with the Profit & Capacity Calculator.
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Practical tools for working differently.
Not every change needs consultancy. That’s why Primavia also creates practical, evidence-informed tools to help women make better use of their time, energy and capacity.
The Productivity Cycle
Build a planning system that works with your changing energy, supports you to balance every area of your life, and helps you to turn your goals into practical action.
Primavia
Helping you navigate change with confidence.